Medical marketing

Medical Marketing

Based in Atlanta, Georgia, Xavier-Marketing helps its healthcare clients become more profitable. With Our growing healthcare clients' businesses means we understand the many challenges in the healthcare industry marketplace. Xavier-Marketing believes in the power of integrated marketing, which is the strategic use of marketing communication methods and tools to produce long-term, steady growth. Xavier-Marketing increases the client's profitable referrals, grows market share, and increases the value of their brand through the judicious and strategic use of web/interactive; social media; graphic design; television, radio, print, outdoor, and direct mail advertising campaigns, pr and media relations, special events, patient and office communications, and other tools. Contact us today and find out how Xavier-Marketing will make a difference for you.

atlanta-allergy

Atlanta Allergy

csnf

Cancer Specialists of North Florida

resurgens

Resurgens Orthopedics

Medical and Healthcare Website Design and Development

Xavier-Marketing conceives, designs, and programs medical and healthcare websites that are attractive and informative; popular and easy to navigate; and highly ranked by search engines. Not only do we launch successful web sites, we support them with original editorial and graphic content that keeps the site fresh, well received, and seen by thousands of people.

TV, Print, Radio, Outdoor, and Digital Advertising

Unlike most communications agencies, Xavier-Marketing understands the special needs of the healthcare community. We know that healthcare advertising must not only be effective; it also must be tasteful and professional. Xavier-Marketing has conceived and produced effective and appropriate high-quality print, radio, television and outdoor advertisements for our healthcare clients. Contact us today and find out how Xavier-Marketing will make a difference for you.

Medical and Healthcare Marketing Videos and Commercials

We have concepted, written, and produced many videos and commercials over our 21 years of marketing our healthcare and medical clients. Some commercials have served as PSAs, and others have been developed to connect with specific healthcare consumers and drive their healthcare decisions. A video can demonstrate human kindness and allow the consumer make a connection with the physician she is being referred to—even before the first meeting.

Case Studies:

Case Study: DeKalb Medical Graphic Identity

A consistent, professional presentation of a practice, hospital, or pharmaceutical business’ image — whether through logos, signage, print materials, event displays, web sites, or advertising — is important to creating a quality image or brand with referring physicians, managed care and plan administrators, and the public at large. Xavier-Marketing has experience branding the identities of its healthcare clients to promote consistent impressions of quality through all contact points in the business model. When DeKalb Medical decided it was time for a brand overhaul, Xavier-Marketing was given the task developing and extending a new identity throughout the hospital system. Beginning with a new name and logo, Xavier-Marketing engineered a comprehensive image enhancement that extends from hospital signage to advertising to collateral.

Case Study: Georgia Cancer Specialists Cancer Answer Campaign

Xavier-Marketing conceived for GCS “The Cancer Answer” campaign, which now extends through its advertising, web site, print collateral, and patient communications. Here's messaging from the Georgia Cancer Specialists website: Nothing creates uncertainty like a cancer diagnosis. That is why GCS offers “The Cancer Answer,” an integrative approach to cancer care that includes prevention, early detection, advanced treatment, clinical research, support services, and compassionate caregivers in communities across Georgia. While everyone hopes the answer to cancer is a cure, this is currently not the reality for all patients. “The Cancer Answer” speaks to our patient-focused care that addresses the mind, body, and spirit of those who have entrusted us with their well-being. Our physicians are honored to accept this responsibility.

Ongoing Healthcare Public Relations Campaigns

At Xavier-Marketing, we understand that public relations is the advertising of the present and future. Working closely with our media contacts in television, print, internet, and radio, we gain exposure, establish credibility, and produce results for our healthcare clients. Our P.R. department specializes in healthcare marketing and has the expertise, knowledge base, and sensitivity to do it right. We recognize the dual importance of marketing individual physicians as well as the entire practice. Xavier-Marketing has a focused public relations method that works with the media and gets our clients much greater exposure. Xavier-Marketing raises the profile of its healthcare clients by generating publicity for them.

Clients